About

A mockup is a promise. Working software is proof.

I am a product design leader with fifteen years in enterprise B2B SaaS. I have built design teams from scratch, mentored more than five hundred designers and product managers, and shipped platform products used by millions at Apple, IBM, Salesforce and Amazon.

I am a player-coach. I take the hard problems myself, and I grow designers who ship work they are proud of. Today I run Tappable Group, an AI-native design studio where the deliverable is running software, and I am looking for my next full-time team: founding designer at a startup that needs someone who can carry a product from idea to working software, or a head of design or director role where craft still matters.

Computer science degrees from Washington University in St. Louis. CPO program at Northwestern Kellogg. Based in San Jose, California. English and Hebrew.

It was immediately clear that he was not only a talented and accomplished designer but also someone capable of leading and mentoring other designers. Once Boris joined the team, he quickly hired and developed a group of exceptionally talented designers. Any team would be lucky to have him.
Josh Armstrong, Lead Product Manager, Allergan Aesthetics

Experience

Tappable GroupFounder, Principal Product Designer2025
Allergan AestheticsDirector, Product Design and Management2023
CloudKitchensSenior Manager, Design and Product2022
Amazon AWSPrincipal Product Manager2022
topiHead of Product Design2021
AppleDesign and Product Manager2019
Apple + IBM PartnershipDesign and Product Manager2015
ManifestSenior Manager of Product Design2014
SalesforceUX Architect2011

What I do

Product designUser-centered thinking merged with business goals, at production quality.
AI-native experiencesAgentic workflows, conversational interfaces, generative UI, built in code.
Product managementFull lifecycle for Fortune 100 platforms and zero-to-one startups.
Team buildingHiring, mentoring and growing design teams from the first designer up.