Writing
A weekly series on designing by building, published on LinkedIn under the titleDon't Draw Dead Fish, after a line I heard on a podcast: a picture of the product is not the product. One working idea at a time, figured out in the open.
Where does the design system come from?AI prototypes are piling up. Somebody still has to build the real thing. Three honest ways AI-generated screens become a production design system, and what I would actually do.August 2026Show the model, don't tell itSome interactions defy description. Record them and upload the file: the model watches every frame and gets it on the first try far more often than words manage.August 2026The perfect prompt trapI was polishing giant prompts the way I used to polish mockups. Same handoff, same gap. One giant prompt is a handoff. A series of small ones is a conversation.July 2026Designers are becoming design engineersI haven't opened Figma in months. Instead of making pictures of the thing, I ship the actual thing. Why the handoff step is disappearing, and why that is the most fun I have had in years.July 2026
The series lives on LinkedIn today and moves to this site as part of the migration.