WorkAsana

Turning Asana into a marketing command center with LLM agents

An AI-powered orchestration platform where LLM-based agents guide marketing teams from strategy to launch. Less manual setup, fewer coordination meetings, one place to see the whole campaign lifecycle.

Client
Asana
Role
Product Management and Design
Year
2025

In brief

An AI-first orchestration platform that helps marketers plan, execute, and measure campaigns with less manual setup and greater clarity. Designed around LLM-based agents that guide teams from strategy to launch, it transforms Asana into a marketing command center: less coordination overhead, better visibility, faster teams.

This work pairs with the Asana AI Onboarding project and shares its agentic foundation.

The marketing calendar as command center: live campaign timelines, web traffic against goals, and AI insights flagging what needs attention

A campaign home: goals, audience, timeline and budget in one view, with the AI panel proposing next actions for kickoff

The campaign brief written with the agent: market landscape, SMART objectives and KPIs drafted, with recommendations queued in the rail

Cross-team orchestration: social, creative and email workstreams laid on one timeline against the launch date

Agents inside the board: copy and graphics generated per task, moving work from pending toward live

Review mode: the agent drafts variants and the team approves, edits or rejects without leaving the flow