WorkAllergan Aesthetics

Enrollment cut from 7 days to 24 hours

Practice management systems for a global leader in health aesthetics. Streamlined enrollment took activation from a week to a day, and new ordering software lifted order volume 30 percent.

Client
Allergan Aesthetics
Role
Director of Product Design and Management
Year
2023 to 2025
24hactivation, down from 7 days
30%higher order volume
12%more provider enrollments year over year

In brief

At Allergan Aesthetics I led product design and management for the practice management SaaS platform. Streamlined enrollment reduced activation and onboarding from 7 days to 24 hours. New order placement software improved the shopping experience and boosted order volume 30 percent. The services training portal increased engagement and provider enrollments 12 percent year over year, and feature prioritization from customer feedback and usage data raised retention 4 percent.

The pattern, shown

Guided setup is a pattern I have now shipped at several companies. The clearest surviving artifact is the CloudKitchens version: a delivery-orders platform onboarding that walks an operator from connecting delivery partners to a published menu, one confident step at a time.

The landing state: four steps from signup to managing every delivery order in one place

Express or advanced: the setup recommends the fast path and keeps the power path one click away

Choosing the menu: brand, location and the delivery services it should publish to

Publishing: per-location conflicts surfaced inline instead of failing silently afterward

Review before going live: the menu named, its locations chosen, nothing published by surprise

Done: the operator arrives at a live, connected storefront with every step checked off