Designing the future of work, 360 enterprise apps at a time
MobileFirst for iOS brought consumer-grade design to enterprise software across healthcare, finance, insurance and transportation. A three-day design sprint methodology delivered apps in 14 weeks.
In brief
MobileFirst for iOS was the Apple + IBM program that rebuilt enterprise software with consumer-grade design. I helped establish a scalable discovery, design and development process that shipped 108 enterprise iOS apps in the first year and 360 overall, introduced a three-day product alignment design sprint that enabled delivery within 14 weeks, and trained over 500 designers and product managers in UX methodology.
The three-day sprint, in artifacts
Day one produced ranked pain points and a Golden Thread: one user’s day, written as a story the app has to make true. Day two turned it into sketches. Then wireframes, then high fidelity, then a shipped app, inside 14 weeks.
The same method, across industries
